Marketing Manager
About the Company:
Alpine Labs (alpinelaboratories.com) started in 2012 as a group of friends from high school and college that were passionate about engineering and time-lapse. Inspired by weekend climbing trips to Yosemite, we wanted to help photographers capture complex visual stories with simple and intuitive time lapse products. Recently we raised $1.1 million for a product called Pulse on Kickstarter (our 4th product), consolidated our team to Boulder, and are looking for the right people to join our team.
Currently we are seven people. As a team, we balance being highly professionally motivated while also wanting to get out to climb, bike, or ski after work and on the weekends. To learn more about us, please check out our website and blog as well as our past Kickstarter campaigns.
Job Description:
The Marketing Manager will oversee all outward-facing aspects of the company and at times may act as the face and voice of the company. Consequently understanding and perpetuating our brand both externally and internally are critical. The role will report to the CEO but will be mostly self-managed and will require you to spearhead and direct projects (see below for examples). The responsibilities require someone with a high level of skill as a writer and communicator. Project management experience is preferred in particular the ability to handle conflicting priorities. This is an opportunity to work on a small, dedicated team and build this specific department of the company at its early stage.
Responsibilities:
- Write Kickstarter Updates (1-2/Month)
- Write Blog Posts (1-2/Month)
- Manage Website Design
- Major Website overhaul will take place immediately upon hiring
- Manage/Create Product Pages on 3rd Party Sales Platforms
- Example: Amazon Launchpad, B&H, etc.
- Manage Alpine Ambassadors
- Communicate with, support, and work with professional photographers.
- This aspect of the role especially will require a thorough understanding of DSLR cameras and how to shoot in manual - essentially being a respected peer to our ambassadors.
- Manage Content Curation and Distribution
- Ambassadors, customers, and staff create content and there is a lot to choose from. Content is distributed through Kickstarter updates, blog posts, social, website, and 3rd party websites.
- Manage PR Consultants and Media
- Product Reviews are critical part of how potential customers find and learn about our products. You will work with our PR consultants as well as their media contacts to
- Manage Overall Branding
- Create Branding Guidelines and enforce their implementation in all aspects of the company.
- Work with engineering team on product branding and packaging design
- Advertising Management
- Create, review, and adjust budgets for advertising campaigns through services like Adroll and Amazon Sponsored products
- Direct and review advertising design
- Manage Social Media
- Devise a plan for social, including timing, software requirements, and strategy. Then write, schedule and post.
- Possible Areas for Role Growth:
- Website Testing
- Advertising Testing
- Marketing Research
Role Type: Full Time
Start Date: Immediately
Compensation: Dependent on experience and fit. Will include stock options.
Location: Boulder. Our brand new office is located near Broadway and Baseline, with quick access to great food options and the mountains.
How To Apply
Please send a resume and cover letter to info@alpinelaboratories.com on why you think you would be a good fit. We will reply to select applicants.